CASIO

Casio Computer Co., Ltd. manufactures desktop electronic calculators, digital and analog timepieces, digital notebooks and diaries, electronic musical instruments, audiovisual products, computers, and other consumer and industrial electronic products. Casio has developed a number of electronic products for consumers and businesses based on digital technology and the use of integrated circuits, such as digital cameras. The company also manufactures telecommunications products, including pagers and mobile phones. In 1969 Casio was among the first Japanese manufacturers to fully automate an assembly plant, and this sort of innovation has allowed the firm to remain cost-competitive with other larger electronic manufacturers. Much of Casio's success has been based not only on its technological and assembly innovations but also on its aggressive marketing and sales strategies. As a result of its assertive marketing, the company sells its diverse products in more than 140 countries.